https://www.explorechriswilson.com/work/current daily 0.75 2024-04-19 https://www.explorechriswilson.com/work/current/root-54 monthly 0.5 2024-04-14 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713116802357-NQ49RFT2T9QRTOECDBQ6/Root54LLC_BH_BusCards.png CURRENT - ROOT 54 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713116802241-0C5PUGVA129FRDEO57RL/Root54LLC_BH_FourLogos.png CURRENT - ROOT 54 https://www.explorechriswilson.com/work/current/2024-yeti-open monthly 0.5 2024-04-14 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112871431-R2GNBPFHHM8YPIKDX19F/24YETIOpen_SocialSquareV2.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112868299-CV1CBWMELHFNL766DYRC/24YETIOpen_Banner_970x250.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112866143-DV94WL1350KLH7GMLE2B/24YETIOpen_Banner_300x600.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112866218-CLMHNQ9EKMW5MLW4YAQX/24YETIOpen_Banner_320x50.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112865522-P5N6MZEJWEKXYYI67N4J/24YETIOpen_Banner_300x250.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112867316-W46H7NIONMLA7YP5JAU1/24YETIOpen_Banner_728x90.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112872983-2D07D1R5YEP0CYLDRR1X/24YETIOpen_SocialStory.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112867549-9ZD97JNYXKAYSMTE0MPC/24YETIOpen_Banner_970x90.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112865282-FGZDYJKLT25K53N76YSY/24YETIOpen_Banner_160x600.jpg CURRENT - 2024 YETI OPEN https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713112870085-96LZ42KDJY3DDJ4Z9RC9/24YETIOpen_Hero.jpg CURRENT - 2024 YETI OPEN https://www.explorechriswilson.com/work/current/mlf-fan-experience monthly 0.5 2024-04-14 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121017929-MGOWRN2OPY1DV1RMOS2V/23BPT_Stage7_Activation_300x600.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121024780-UB1R2MS1XXQ4NQMJCI2A/23BPT_Stage7_Activation_Livestream.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121015743-HJ6V2BW0LPFWP7D3ZSGJ/23BPT_Stage7_Activation_160x600.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121017974-X5ODB91PH88VOR79FAFY/23BPT_Stage7_Activation_320x50.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121015806-KD0CYG1TGY66DHNBO8HA/23BPT_Stage7_Activation_300x250.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121020870-OK10LJFCV1LSDSNFKZKC/23BPT_Stage7_Activation_970x250.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121044819-PHOSLYEBNT8JYECTOWCU/IMG_1742.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121021033-DT2352C0TAKMOG1PTF9D/23BPT_Stage7_Activation_eNews.jpg CURRENT - MLF FAN EXPERIENCE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713121041753-XAXICEBFI5O6WA9HS9RI/Screenshot+2024-04-14+at+1.56.16%E2%80%AFPM.png CURRENT - MLF FAN EXPERIENCE https://www.explorechriswilson.com/work/current/maranatha-village-1 monthly 0.5 2024-04-14 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713114446503-HNMHW62PMJCKV2XLLCDE/MV_2024_RaveCard_Front.jpg CURRENT - MARANATHA VILLAGE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713114446361-KJTUVHJPKZ37LJ7K13H5/MV_2024_RaveCard_Back.jpg CURRENT - MARANATHA VILLAGE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713114491451-3Z4OXQ3UKYWTQG2TILKY/MVInfluenceAd_2024_01Winter_Print.jpg CURRENT - MARANATHA VILLAGE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713114509937-1Y92906ALQCXPYSL9CSS/MVInfluenceAd_2024_02SpringLR2.jpg CURRENT - MARANATHA VILLAGE https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713114539766-NDTPB6W6UQ8M99TLTU5X/MV_Slide_1.jpg CURRENT - MARANATHA VILLAGE https://www.explorechriswilson.com/work/current/mlf-toyota-sweeps monthly 0.5 2024-04-19 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122242569-A1EH6U4S1LD7DQJ4EGQ2/ToyotaSummerFunSweepsAds_SquareCTA.png CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122249800-ZKI1SMR5C4CDF3B6YIIS/ToyotaSummerFunSweepsAds_Story.png CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122679670-D59HL46WKWJW19RBA67L/ToyotaSummerFunSweepsAds_970x250.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122533810-SUZ8X9AS3D29Z4UO6P9K/MLF_Toyota2Sweeps_SquareCTA2.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122557634-RJYZQDS96BO9H7HH49BW/MLF_Toyota2Sweeps_Story2.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122546075-92IQLSMLK1E2HHMP56H6/MLF_Toyota2Sweeps_970x250.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122591828-LI3ZUX24GXHNUE6QKZVL/MLF_ToyotaRoadToRedcrest_BoxCTA.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122593738-U4HVH46TS78YZ2GFFIKO/MLF_ToyotaRoadToRedcrest_Story.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122590930-7TVIHRO2OXP5ESHB51U4/MLF_ToyotaRoadToRedcrest_970x250.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122719384-B3KHQCGFCKADCDJKIH1Z/22Toyota2SweepsV2_BoxCTAv3.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122720435-76HBZOHE54LI60T2OAZ9/22Toyota2SweepsV2_StoryV3.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122717566-7M4JPI5ZQZEKUMMBCJWG/22Toyota2SweepsV2_970x250v3.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122755495-3LCZF9MIVI4M6RFCHYUX/MLF_23ToyotaRoadToRedcrest_BoxCTA3.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122757093-J3EKYP2A80JY341KTNGE/MLF_23ToyotaRoadToRedcrest_Story.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122753916-VEICGPC1ZGC6IZL6131Q/MLF_23ToyotaRoadToRedcrest_970x250.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122787281-5ANBWFRQ900A3N4QB6N6/23Toyota2Sweeps_BoxCTAL.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122788614-W9EFEL4O3PYV599J0CJG/23Toyota2Sweeps_StoryL.jpg CURRENT - MLF & TOYOTA SWEEPS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713122785957-CYC95I9FHK51ML9LY9GZ/23Toyota2Sweeps_970x250L.jpg CURRENT - MLF & TOYOTA SWEEPS https://www.explorechriswilson.com/work/current/beneteau-chriscraft-promo monthly 0.5 2024-04-19 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124438482-22WKUSPCJXKU86PXZGNN/0713_BeneteauGlobalGraphic_Email2.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124440162-HG0J5RX4G2T797F5YPDY/0713_BeneteauGlobalGraphic_Social1.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124437912-QN116V5YCS9Y5U6Z8IAS/0713_BeneteauGlobalGraphic_Email3.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124442928-46W7EFPZKNC1FZVI5C19/0713_BeneteauGlobalGraphic_Social2.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124446677-RV5MN17HA87V3Y0VW73F/0713_UniversalWebBanners_BeneDesktopR4.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124445182-BBSUAF15L6GW6BOXGY2C/0713_BeneteauGlobalGraphic_Social3.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124494321-1WFAY656JK6W7WEYW2E5/0714_ChrisCraftGlobalGraphic_Email2.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124498407-XLP57RSRKF5X7I1M4B5Q/0714_ChrisCraftGlobalGraphic_Social1.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124496560-7H59QUKGT3L4QKZOJQL7/0714_ChrisCraftGlobalGraphic_Email3.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124499309-HX6HLC4HLKLYJHJLKR79/0714_ChrisCraftGlobalGraphic_Social2.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124502884-CUEW72XU5HCHLKW5C46F/0714_ChrisCraftOWYGGraphic_WebDesktop.jpg CURRENT - ONEWATER PROMOTION https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713124501247-MA4A5DIGRZKBFOA2R8WV/0714_ChrisCraftGlobalGraphic_Social3.jpg CURRENT - ONEWATER PROMOTION https://www.explorechriswilson.com/work/current/mlf-champions-club monthly 0.5 2024-04-15 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148699521-XH2M2NOGGZSHNVYCVWEU/ChampionsClubBox_ConfettiConceptV3.png CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148860890-4VZ2YUFCWSDZEGN2C8CY/ChampionsClub_CarouselAd_5.png CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148699523-04T1FM8PJHK3OWEOVN3U/Screenshot+2024-04-14+at+8.58.50%E2%80%AFPM.png CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148761932-QY9JDXBEVT6X3CUICBPQ/ChampionsClub_CarouselAd_1.png CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148898971-L8VE8CCI5IKNIKSW2QGO/11_ChampionsClub_DigitalSocialAd_Square1.png CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148899901-Z8XK2EGB29FKDNVMNR2Z/11_ChampionsClub_DigitalSocialAd_Square2v2.png CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148939472-RSNQGVZ2F9Y3VGSUHIOP/Screenshot+2024-04-14+at+9.01.11%E2%80%AFPM.png CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713148965780-ZLONZZF8W1M1ZE9PNKRJ/11_ChampionsClub_DigitalBannerAds_600x315.jpg CURRENT - MLF CHAMPIONS CLUB https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713149357136-WOG7DW0063MLYCBJ6B35/Screenshot+2024-04-14+at+9.48.26%E2%80%AFPM.png CURRENT - MLF CHAMPIONS CLUB https://www.explorechriswilson.com/work/current/mlf-team-series monthly 0.5 2024-04-15 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150670978-PTCDGZXGN9NZ4JAAAF6B/GTTeamSeries_TVGraphic_all.png CURRENT - MLF TEAM SERIES https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150618836-1ASAHH46FRLI5G90S1Q5/Screenshot+2024-04-14+at+9.46.51%E2%80%AFPM.png CURRENT - MLF TEAM SERIES https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150880944-A6Z6KNCCPO58VW0KO4V9/GTTeamSeriesQualifier1_Hero.jpg CURRENT - MLF TEAM SERIES https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150814075-0CN9UU2SBE0RMK72COCS/GTTS_TuneIn_Q1M2_KNI.jpg CURRENT - MLF TEAM SERIES https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150814166-WRU571ZLQUZ8HI8PEAY1/GTTS_TuneIn_Q2M1_BWH.jpg CURRENT - MLF TEAM SERIES https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150817239-XDNYH0J0KQ5YW6X9KTOJ/GTTS_TuneIn_Q3M2_CRC.jpg CURRENT - MLF TEAM SERIES https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150732231-FXDW94E0M5CHCYYI9LXM/GTTeamSeriesQ1M2_eBlast.jpg CURRENT - MLF TEAM SERIES https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713150785766-VW206TTV24VBZ47V1LPZ/GTTeamSeriesBracket_Q3.jpg CURRENT - MLF TEAM SERIES https://www.explorechriswilson.com/work/current/2024-tempress monthly 0.5 2024-04-19 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488095019-T86J8E041SOY7FK0RWD6/24TempressBanners_C1_ProBaxComfort_SocialSquare.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488095990-29Y989H7KI0I49R61LKU/24TempressBanners_C1_ProBaxComfort_SocialStory.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488093901-PAECTNQRM2E68UZ0JA0X/24TempressBanners_C1_ProBaxComfort_970x250.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488115290-52ZQ5VS2KWT2KP93EP3J/2024_TempressBanners_C2_Hatches_SocialSquare.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488116535-B46DKME3N1EXK0CK7K2Z/2024_TempressBanners_C2_Hatches_SocialStory.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488114606-W58C6X56KIR311QMTMM7/2024_TempressBanners_C2_Hatches_970x250.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488136259-USXSM6J47UXOCHJQG36D/2024_TempressBanners_C3_Cushions_SocialSquare.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488138459-V2CM02W2Y3B5LYWGWWET/2024_TempressBanners_C3_Cushions_SocialStory.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488135405-H9OT869KPFWLFT5VMZOB/2024_TempressBanners_C3_Cushions_970x250.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488174837-D47FJTV43UDLGDJ9V0IT/2024_TempressBanners_C4_KryptekCamo_SocialSquare.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488176725-OPDK2D9WF3E1B1LML8ED/2024_TempressBanners_C4_KryptekCamo_SocialStory.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488173675-4R1OISIRKUL2GX0SNBCA/2024_TempressBanners_C4_KryptekCamo_970x250.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488193034-NA8F8L9GOUIYEFFKBTQ8/2024_TempressBanners_C5_ColorsStyle_SocialSquare.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488194543-7IV77RY4NC7HXNHPS0BK/2024_TempressBanners_C5_ColorsStyle_SocialStory.jpg CURRENT - 2024 TEMPRESS https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1713488192320-M3PI94E2Y1WPCSS4KHC2/2024_TempressBanners_C5_ColorsStyle_970x250.jpg CURRENT - 2024 TEMPRESS https://www.explorechriswilson.com/work/current/category/OneWater+Marine monthly 0.5 https://www.explorechriswilson.com/work/current/category/Freelance monthly 0.5 https://www.explorechriswilson.com/work/current/category/Major+League+Fishing monthly 0.5 https://www.explorechriswilson.com/work/current/tag/Design monthly 0.5 https://www.explorechriswilson.com/work/current/tag/Print monthly 0.5 https://www.explorechriswilson.com/work/current/tag/Video monthly 0.5 https://www.explorechriswilson.com/work/current/tag/Digital monthly 0.5 https://www.explorechriswilson.com/work/current/tag/Branding monthly 0.5 https://www.explorechriswilson.com/work/current/tag/Logo monthly 0.5 https://www.explorechriswilson.com/home daily 1.0 2024-04-15 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/3e333b7d-d52e-4336-9ce7-c2b9480904b4/CWilson_Maine2023.jpg Home - MEET CHRIS It’s the reason you’re here, right? Either way, welcome. He’s really glad you stopped by. He’s also ready to stop writing in third person. I built this site to provide a more thorough representation of who I am—a one stop shop, if you will. Here you can review my career in Creative and Marketing, see examples of my work and learn why exploration inspires everything I do. With that, I hope you enjoy your journey. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1604952349542-3R9KMAVNIJP91D37C8F3/IMG_8804.jpg Home - WORK I’ve been extremely fortunate to have spent my entire career, thus far, working in the outdoor industry. From performance bass boats to binoculars and ATVs to duck decoys, I’ve supported some of America’s leading consumer brands for over 15 years. Along the way, I’ve picked up a handful of advertising awards for the work I’ve led. My core competencies are in branding, social media strategy, creative direction and team leadership. The EXPLORE WORK box below will showcase a few curated case studies that highlight select projects of which I’m most proud. But if you’d like to check out more current (and less polished) examples of my work, click here. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1604952759827-JF670GZ70SSL7BBLCJIP/IMG_0577.jpg Home - PLAY When I’m not working, I’m exploring. Whether it’s in an Ozarks creek, kayak- or wade-fishing for smallmouth bass, driving across the country in my campervan or wandering through an urban alleyway, I’ve always sought different perspectives to provide a fresh outlook. I’ve come to believe you can find inspiration almost anywhere—as long as you’re looking. Variety is truly the spice of life. Also, always have a camera. All the photos on this site were taken out of curiosity while exploring. https://www.explorechriswilson.com/about daily 0.75 2023-10-26 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1604976926930-X19NJLHXW2ETCZCQN053/IMG_8116.jpg ABOUT High School graduation with my ma. This lady raised two boys on her own—and we were a handful. https://www.explorechriswilson.com/contact daily 0.75 2020-11-27 https://www.explorechriswilson.com/work daily 0.75 2024-04-14 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1607012515539-YSD59XX8VQXT3JV2C0WV/IMG_5451.jpg WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1607012727124-EWUY87SOTD51RJHZ77U8/IMG_5451.jpg WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1607012633259-LDPXVPZUTSPTW3Z7T34U/IMG_5451.jpg WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192765697-L5T9VGSB7WPDAWN6DEJT/ExploreCWSite_Logos11.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605193003703-KYDASD20VTQP94WMADNG/ExploreCWSite_Logos26.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1608133806571-HWJ4UVAI1VQYW4YVX2QP/ExploreCWSite_Logos30.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192914393-LH82QBG6RVB2TQ64F26W/ExploreCWSite_Logos15.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192711081-S4ZMNAVFYOV1Q3SAWBQ3/ExploreCWSite_Logos3.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192742870-FAQ2FH5DIFGLJN44XY44/ExploreCWSite_Logos5.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192886565-X6LMUKEM0319IU0T65SK/ExploreCWSite_Logos14.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192663110-JW9H64B86KC3I4RJ08DF/ExploreCWSite_Logos.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192685071-J8HOO8JHBL4PCA4IDPBO/ExploreCWSite_Logos2.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605193890223-6VJNK8R5ACXKFROH0PPF/ExploreCWSite_Logos24.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605193876871-HC24Q8WN8XB347WGXGVV/ExploreCWSite_Logos25.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192729379-340CKLDIIBQGCQO40T0I/ExploreCWSite_Logos4.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192775771-R95GROAENOAVESEAFWFI/ExploreCWSite_Logos12.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192932410-6TNPQ7OOAWEAK0CDF8T9/ExploreCWSite_Logos16.png WORK https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605192755980-YFBCZP0ZKZKBGPR7F0C2/ExploreCWSite_Logos7.png WORK https://www.explorechriswilson.com/work/branding daily 0.75 2020-12-04 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605221694802-Q2TM84O4SQ6F1ANL8AP9/ExploreCWSite_TrackerBrandGallery.png BRANDING First, we developed a universal truth that would allow us to present three brands together in a way that would resonate with consumers and educate associates. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605313044859-PV1Y2OYCN0W19ZFNTPST/ExploreCWSite_TritonGallery.png BRANDING We began by simplifying the logo and introducing a new tagline. The new branding leaned into Triton's racing origin and their core audience—hardcore anglers. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605118669543-0TYM5ZIJBQHE41IFMKHS/ExploreCWSite_GalleryTest1C.png BRANDING Shortly after rejoining Bass Pro Shops for my second tour, I was asked to collaborate with the Community Affairs team on a special project. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605221693737-4GWC88IWJAAN8LOT7JF5/ExploreCWSite_TrackerBrandGallery3.png BRANDING Next, we created a responsive landing page to provide educational information for associates to train and customers who may not make it to a store. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605315930875-UU5R3K2EY80HX3IF3KD4/ExploreCWSite_TritonGallery2.png BRANDING After landing on a new tagline, we developed a brand essence statement to provide more depth and context. Click the image above to watch it come to life. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605118665138-S8IGD5RB5ASBR4WW8L75/ExploreCWSite_GalleryTest1C2.png BRANDING The team was brand new, led by a member of the Morris family, and had big ideas for getting their message out. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605221701475-6D30DDRCWJKUD7UG3A45/ExploreCWSite_TrackerBrandGallery2.png BRANDING To execute the campaign, we designed and deployed a fleet of digital ads (30 different sizes), emails and social posts to drive traffic to the landing page. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605313048738-ZQ0MDI6Z028AETXJDZAQ/ExploreCWSite_TritonGallery3.png BRANDING Next, we created a style guide to provide direction on all aspects of creative execution. Every element of the brand was adjusted to reflect the new strategy. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605136662492-VGR0F4GG759TQ36D0O3U/ExploreCWSite_BrandGallery3.png BRANDING I was asked to develop the visual branding and style guide for the new Community Affairs team that could be used by creatives inside and outside the company. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605221697591-YQ5JPH7HHKA9H1L7DK2V/ExploreCWSite_TrackerBrandGallery4.png BRANDING In stores, we created a connection to the digital campaign while directing customers to associates. This gave associates a chance to share their brand knowledge. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605316124484-FI6EOGKY7WLWUUJUUQVD/ExploreCWSite_TritonGallery4.png BRANDING New, on-strategy imagery led the effort to refresh the annual brochure, while the updated graphics rounded it out. Click the image to see it before the redesign. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605136660562-V9TK6O0OW92KBXSYKCXA/ExploreCWSite_BrandGallery4.png BRANDING It should provide complete creative direction, including fonts, colors, icons, layouts, as well as instructions for photo, video and copy direction. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605221698815-U0705MDB4PTY6SS0T77D/ExploreCWSite_TrackerBrandGallery5.png BRANDING Associates also wore buttons inviting a brand conversation. This empowered them to educate themselves and be ready to answer, “What does Tracker stand for?” >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605313052698-JSIXJVSGWSGFTHWTKWAR/ExploreCWSite_TritonGallery5.png BRANDING The new photography style captured the intensity of Triton customers—allowing the product to finally live up to its reputation again. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605136663222-C93ZNRF5EBF53RJCSOQ0/ExploreCWSite_BrandGallery5.png BRANDING Since there weren't dedicated resources for the effort, this style guide would be responsible for ensuring consistency no matter who would be executing creative. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605221703247-I5B8PPGZ6GEM85B0LC7M/ExploreCWSite_TrackerBrandGallery6.png BRANDING The final element of the campaign was an oversized trifold brochure that served as a training resource for associates and a takeaway for customers to learn more. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605136660377-O18A0RBCBH0DQU3FSHUD/ExploreCWSite_BrandGallery6.png BRANDING The result was an exhaustive guide that was widely distributed and successfully implemented across all channels. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605221704342-U0C2ETLAL7H3I6LVGBS0/ExploreCWSite_TrackerBrandGallery7.png BRANDING The Tracker Brand Weekend campaign resulted in an increase in both consumer and associate awareness and education. https://www.explorechriswilson.com/work/social daily 0.75 2020-12-04 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606173245658-JTJMYAD0SNGOIPZM4NYV/ExploreCWSite_SocialGallery3_1.png SOCIAL For Lakes Appreciation Month, we partnered with multiple brands and ambassadors on the #BagTheTrash campaign. Click the image above to watch the launch video. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606182441502-B86MAKGLHRMMAWH8IEHT/4275_VistaGroupShot_LR.jpg SOCIAL https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068072275-7OPECMLOVJO7CGCHAM03/ExploreCWSite_SocialGallery2_1.png SOCIAL The Bass Pro Tour event kicked off 2019 with the first cast by Bass Pro Shops founder, Johnny Morris. By season’s end, Nitro Pro, Edwin Evers, had cleaned house. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605830340409-VUV6234P3YD7T70HB1DN/ExploreCWSite_SocialGallery1_1.png SOCIAL In February, we provided live coverage from the Miami International Boat Show for Mako Boats. Click the image above to watch the Instagram Story Highlight. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606182284982-V3EUWAW7MQNVTGW23JHO/VistaFacebookGroupShot.png SOCIAL https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068079258-DZG5YBDUFN2VUYPJQD32/ExploreCWSite_SocialGallery2_2.png SOCIAL Bass Pro/Cabela's Boating Centers sponsored the Ladies Midwest Meetup ice fishing and lake cleanup event in February. Click the image to watch the highlights. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606173255931-TD01TNT5A7NG9EOOPSFR/ExploreCWSite_SocialGallery3_2.png SOCIAL To promote the pop-up changing rooms on our pontoon boats, Pontoon Dad came to the rescue! Click the image above to watch the video. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606173246373-P6AO1W6ZVB9176F4ZCM2/ExploreCWSite_SocialGallery3_3.png SOCIAL Sight, sound and motion—all elements to help maximize social performance. Here are a few animations we created to help maintain our 70% video content goal. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068072522-3SRJOPH8N12ZC39VCH93/ExploreCWSite_SocialGallery2_3.png SOCIAL Nitro Pro, Ott DeFoe, won the Bassmaster Classic—plus, we launched Tracker Off Road there. Click the image above to watch a fun video from Dude Perfect. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606182932082-49Z66NXVA1BFK0ZH9LJO/VistaTwitterGroupShot_ExploreCW.png SOCIAL https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605830346907-ANKSSD74OYJ0L5RZMSMJ/ExploreCWSite_SocialGallery1_2.png SOCIAL In early March, we were in Birmingham, Alabama, covering the Bassmaster Classic. Click the image above to watch the Instagram Story Highlight. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605830343134-NKJM5PG0BTU5T4TZ40J5/ExploreCWSite_SocialGallery1_3.png SOCIAL Once the pandemic hit, we adjusted our strategy and aligned messaging across brands to encourage followers to safely seek refuge in the outdoors. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068075438-6K9YQTODC3OJ6CZH8Z9R/ExploreCWSite_SocialGallery2_4.png SOCIAL A more unique event we covered was the US Open Bowfishing Championship. The only way to do it justice is to hop onboard with a team while they fish overnight. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606173249508-SLQCG3BJUL5FLAKQJTEK/ExploreCWSite_SocialGallery3_4.png SOCIAL An upholstery cleaning instructional video... Snoozefest City, right? Not so fast. Click the image above to see how we brought some fun to an otherwise dull topic. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068075271-KYGN4UJ8SPTQI8GPQ5Q8/ExploreCWSite_SocialGallery2_5.png SOCIAL For our recreational brands, boat-friendly recipe videos were a great way to provide engaging content. Click the image above to see how they turned out. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606173251853-VFMMS8CC92A63O7SZXN3/ExploreCWSite_SocialGallery3_5.png SOCIAL To maximize traffic to the new Boating Center site, we created a blog to house content on a slew of topics. Click the image above to check it out. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605830342949-WSVX95NVJLOWOKZP28IA/ExploreCWSite_SocialGallery1_4.png SOCIAL During the shutdown, we created content to help pass the time. (Click the image above.) And since many dealerships were closed, we encouraged shopping from home. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605830347020-BSHF2JMJSUV1BX21IQP9/ExploreCWSite_SocialGallery1_5.png SOCIAL Even a global pandemic couldn't stop competitive bass fishing. In addition to covering tournaments, we also set up a few pro angler takeovers. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606173261983-A0164R3RVMNMYE320QQC/ExploreCWSite_SocialGallery3_6.png SOCIAL Now for the eye candy. Having an amazing asset library made for especially attractive Instagram content. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068080118-JZSRK0LAJCUEWZEI5PA2/ExploreCWSite_SocialGallery2_6.png SOCIAL Covering the Mako Funament in Islamorada is always fun. But it’s even better when the campaign wins Best in Show from the AAF! Click the image above to see it. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1605830348985-ZIG09JMLHPZPAR99FCOD/ExploreCWSite_SocialGallery1_6.png SOCIAL In July, record social engagement pushed Ranger Boats over 100,000 Instagram followers—making it the most popular bass boat brand on social. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068081720-93R7481ZRRQIVBOKS2KE/ExploreCWSite_SocialGallery2_7.png SOCIAL We launched a partnership with Notherner, Fishhook Terry, to gain market share in the competitive North. Click the image above to watch his new boat review. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606173262499-IKT25L2W5E8IMX1BUTFR/ExploreCWSite_SocialGallery3_7.png SOCIAL If you look closely, you might see me hanging on for dear life in the top-right image—being chased by a helicopter while running 75-mph in waist deep water. Good times. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068084083-M9D26RVJS356ATYNPGJO/ExploreCWSite_SocialGallery2_8.png SOCIAL Again, it's tough work, but someone has to cover the Ft. Lauderdale Boat Show for our brands. Click the image above to watch the IG Story Highlight. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606068086180-6U8MDZN7W4ZUF4YCPX90/ExploreCWSite_SocialGallery2_9.png SOCIAL To wrap the year, we launched an Instagram-specific sweepstakes to grow our following. It ended up being a huge success and we saw a big lift in followers. https://www.explorechriswilson.com/work/direction daily 0.75 2024-04-14 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606254373485-Q2JTOCTQBTG2R9VXTWRB/ExploreCWSite_DirectionGallery2_1.png DIRECTION We received word on a Friday that we'd be shooting this video the following Monday morning. And it needed to be finished by the end of the week. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241752407-I26NKEOFEA4MOEMC7ONA/ExploreCWSite_DirectionGallery1B_1.png DIRECTION Winner of Gold Addy and Judges' Award at 2020 AAF-Heartland Addy Awards https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274391973-DNV0QKUZLNKRA8NI9849/ExploreCWSite_DirectionGallery3_1.png DIRECTION The Nitro Z21 Elite is the flagship model of the Nitro lineup. We wanted to show it in high-performance, competitive fishing scenarios. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606324494731-S7YZR06LF53QZQ84GJA6/ExploreCWSite_DirectionGallery4B_1.png DIRECTION Hunkered down in the blind, eyes fixed on the sky. He's not leaving until the job is done. Neither is his dog. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606329939392-88E89YT5JB8LU6DU4MGO/ExploreCWSite_DirectionGallery5_1.png DIRECTION Marty, a patron of Bass Pro Boating Centers, reflects on his fishing heritage and love for being on the water in his Tracker boat. Also a Gold Addy Award winner. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241762913-P7W34CJAL5DURLY2AG9F/ExploreCWSite_DirectionGallery1B_2.png DIRECTION Winner of Gold Addy at 2019 AAF-Heartland Addy Awards https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606254374609-Y0HHSZ2A8JNKN1U58SAB/ExploreCWSite_DirectionGallery2_2.png DIRECTION I met Fletcher Shryock and a new videographer at the plant Monday morning. I was the only one who had been there before, and none of us had ever worked together. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274400510-D0K54VJ2THIRO02H3OGB/ExploreCWSite_DirectionGallery3_2.png DIRECTION We also needed to highlight a new electronics package. Click the image above to watch the product video. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606324501894-36BWTI6FGO05PLGMBJAN/ExploreCWSite_DirectionGallery4B_2.png DIRECTION Sometimes I just can't resist writing some copy. LIVE READY speaks to the absolute obsession of the hardcore waterfowler. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606329938871-1B6HQE82VBLKI6Y9UAU7/ExploreCWSite_DirectionGallery5_2.png DIRECTION To highlight Regency luxury pontoon boat's StowMore seat storage system, the team came up with a fashion-forward lifestyle concept. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606254379018-Z5PP1R6B497BL996RCK2/ExploreCWSite_DirectionGallery2_3.png DIRECTION Armed with only a brochure, a notepad and the plant manager, we made a quick plan to document the boat construction process from start to finish. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241752816-1L83U8FYNKJXRFFX7FDH/ExploreCWSite_DirectionGallery1B_3.png DIRECTION Oversized gatefold brochure to support the launch of the largest, most powerful Mako Boat ever. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274392549-D5ONIAVPCJ52IL97UHIT/ExploreCWSite_DirectionGallery3_3.png DIRECTION All Tracker boats are made for fishing. But the deep-v combo models, like this Targa V-19, include more family-friendly features. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606324495032-KDT9MV5B91QRSNEIFEZV/ExploreCWSite_DirectionGallery4B_3.png DIRECTION For the lifestyle photography used throughout the book, I developed a custom color preset to align with the branding. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606329940297-XCLLC447C4BL51OWVQ0K/ExploreCWSite_DirectionGallery5_3.png DIRECTION "The Catalyst" is a documentary short film saluting a new generation of college and high school anglers. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606254376185-VF9TA6ZXHAR7LRYZBPP4/ExploreCWSite_DirectionGallery2_4.png DIRECTION We shot it Monday, had an edit by Wednesday and posted it Friday. Shout out to Joe (shooter), Andie (editor) and Fletcher (talent) for pulling it off so quickly. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241757091-NUH07EJ8494EHEP7VUAU/ExploreCWSite_DirectionGallery1B_4.png DIRECTION Winner of Silver Addy at 2019 AAF-Heartland Addy Awards https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274396168-178T4D48IXVJ14MA5HRN/ExploreCWSite_DirectionGallery3_4.png DIRECTION For this shoot, we wanted to highlight the family side of this versatile fishing boat. Click the image above to watch the video. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606329942783-5R5OHVNK81J281GJVIJT/ExploreCWSite_DirectionGallery5_4.png DIRECTION This brand essence video for Sun Tracker boats used a Polaroid camera concept to convey the importance of making memories. Also a Silver Addy Award winner. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606324498056-9UVAEHC5FDLG5QC037RD/ExploreCWSite_DirectionGallery4B_4.png DIRECTION Slightly desaturated, but retaining warmth. I preserved the oranges and yellows to accentuate the logo. And to add grit, I increased the contrast and sharpness. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241755804-2Q0DJRIF37LA4IOULTI4/ExploreCWSite_DirectionGallery1B_5.png DIRECTION Tri-fold direct mail brochure with interactive 3-D boat cutout. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606254380666-0EUG3AONS9C7JBC6ORDM/ExploreCWSite_DirectionGallery2_5.png DIRECTION In hindsight, I can identify a few things that made this project a success when it could have been a disaster. Agility, decisiveness and trust. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274397180-KJA60SZL6323KHJ6E3XO/ExploreCWSite_DirectionGallery3_5.png DIRECTION Instead of going to Florida like we typically do for saltwater shoots, we opted for the PNW to support a new dealership near Seattle. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606329942653-2Z06PHCVSFE4D0J8978K/ExploreCWSite_DirectionGallery5_5.png DIRECTION Nitro is all about performance. This high-energy edit brought that to life. Also a Gold Addy Award winner. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606324502406-2F72T7BOFB1CDFO9LOT0/ExploreCWSite_DirectionGallery4B_5.png DIRECTION To match the visual texture of the rugged canvas background on the interior pages, we printed the brochure on linen paper. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241761225-LURAXCK2LJC95AZK895X/ExploreCWSite_DirectionGallery1B_6.png DIRECTION 2018 Nitro Boats Brochure https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606254382218-7RFWN1D5X8POGW6TEHGC/ExploreCWSite_DirectionGallery2_6.png DIRECTION We all knew we’d need to make changes on the fly. And we’d need to move quickly, confidently and trust each other to make it happen—even though we’d never met. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274400811-Z4L1STTLRTKUITI2DKMG/ExploreCWSite_DirectionGallery3_6.png DIRECTION We shot three Mako models in the San Juan Islands. The resulting videos were stunning. Click the image above to see for yourself. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606329943938-I43BB3I9I5F7ENNNJQ89/ExploreCWSite_DirectionGallery5_6.png DIRECTION To launch the new Tahoe T16, the crew went to Florida to capture content that emphasized its nimble capabilities. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606324504415-M7S77Z9EC84L0WE9A8B4/ExploreCWSite_DirectionGallery4B_6.png DIRECTION I chose linen paper because of the toothy feel. This final touch of grit brought the overall concept full circle. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241767172-IOYM1B0OMEAATY862RV1/ExploreCWSite_DirectionGallery1B_7.png DIRECTION Winner of Silver Addy at 2020 AAF-Heartland Addy Awards https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606254382291-T63JLD56F9FPSULHPL22/ExploreCWSite_DirectionGallery2_7.png DIRECTION In the end, we created magic. And we sold the hell outta them boats. Click the image above to watch the video. https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606241766824-7XRI5Z9ITQQHGG0W42DX/ExploreCWSite_DirectionGallery1B_8.png DIRECTION Winner of Gold Addy at 2019 AAF-Heartland Addy Awards https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274407729-MNAGWUGPHILT0Q6NKFZH/ExploreCWSite_DirectionGallery3_9.png DIRECTION Sun Tracker pontoon boats lay claim to the original Party Barge. In this scenario, we leaned into family fun. >>> https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606274408014-2R4J284QCPSODXGS46PW/ExploreCWSite_DirectionGallery3_10.png DIRECTION From water gun fights and snacks to cruising and playing catch on a cliff. Click the image above to see the Party Barge fun come to life. >>> https://www.explorechriswilson.com/play daily 0.75 2021-11-20 https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606754112742-ZZJLFMPOEGKKWW8EJM13/ExploreCWSite_PlayImages_5.png PLAY https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606753981618-32GID2BA3OWTLMVQIQ28/ExploreCWSite_PlayImages_1.png PLAY https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606754144290-8T095V41VDPP3BB5RRXD/ExploreCWSite_PlayImages_6.png PLAY https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606754081830-5XHA61DGH1ZIMBL0FIHB/ExploreCWSite_PlayImages_4.png PLAY https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606754049134-8CQJ0W7GN3QO7XQ6U53P/ExploreCWSite_PlayImages_3.png PLAY https://images.squarespace-cdn.com/content/v1/5fa4d8166a2b4b04df85bf3b/1606754023339-SBPT8UFU6JHHABGF10E3/ExploreCWSite_PlayImages_2.png PLAY